Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos. A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles. In a new initiative to engage the BMW fans and owners, the Munich-based automaker kicks-off a new project: BMW Unscripted. The short films is a series about people, talking about their life, passion and joy with the brand BMW
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Short Films: BMW Unscripted – Life, passion and joy with the brand BMW
